Marketing has traditionally had “5 fingers,” which, depending on who you ask, will always have a variation of public relations, advertising, publicity, sales and promotions. Until rather recently, the ways in which these points of marketing were all pretty traditional. The internet, for example, has drastically changed how business spend their advertising dollars as much as it has altered how people interact with brands.
But one rather inexpensive and effective way to get literally hundreds of thousands of brand impressions for often less than a penny per impression is aerial advertising. Aerialbeacon.com out of the San Francisco Bay Area has been approved as a preferred vendor for the Superbowl 50 to fly the skies around the area with a message from a single lucky advertiser. The chances of getting millions of views is there, because as you know, the cameras are rolling and are going to be broadcasting around the globe.
Airplanes with banners grab attention in the Bay Area
If you’ve ever driven down I80 in the Bay Area, you know that there are so many different billboards that they’re almost white noise. Why are there so many? Because savvy businesses know that, for example, over 300,000 cars cross the Bay Bridge every day, making it the highest-trafficked bridge in the US (maybe even the world… anybody?). So imagine an airplane carrying your message in the sky for the world to see. This is how Gieco has created a multi-faceted ad approach building awareness through various channels, most notably with airplanes across the country. So take a clue from one of Warren Buffet’s most successful projects and try doing a little sky writing of your own. It’s also a great way to propose, or to say “happy birthday” to that special someone!
It has been a tradition among those in the east to do what a chiropractor in the west now do as a profession. Among some of the more notable items to discuss about the skeleton, particularly the spine, is that there are sometimes build up of pockets of gasses in between the vertebra and in joints. These are released when someone “cracks” a knuckle or another joint in the body. The gas that exists in these places often reveal themselves as pain in certain areas and patients know what needs to happen. While this is common practice in the west, there are still others who don’t believe the adjustments help much if anything.
Determining the cause of pain
When trying to determine the cause of pain in the body, most doctors look at organs or maybe muscles. But those who do chiropractic work often look in the areas of the body around the skeleton. “That’s where the entire nervous system is housed, and if the spine is misaligned it can send pain signals to anywhere in the body,” according to a noted west coast doctor. This is the distinction between traditional western medicine and holistic care. Traditionally, pain medicine is given to help patients, but what most of them need is some sort of adjustment in their skeletal structure. This, in most cases, is the reason why people should consider doing something without drugs to help their body out. There are perhaps no other practitioners of medicine who can better help an individual in management of pain like that of your local chiropractor. So when considering the human body and contemporary medicine, I want to bring this option to your mind should you be in any kind of pain!
Frostchiro.com, Carlsbad CA
According to the New York Times and information on the fair credit reporting act, it is a good idea to check the references of credit repair agencies because while credit repair is legal, some companies are not. But the fact remains that a bad credit score is going to affect how much money Americans pay on interest each year / month. One of the top credit repair companies, New Day, with branches in Dallas and Houston, among other major cities across the US has weighed in on the subject telling us that “right now in the US, people are sensing the urgency to get their credit fixed because of the major opportunities that exist for first-time home buyers. They are also wising up to the fact that a traditional loan for 15 years is the best case scenario as opposed to an FHA loan. With that kind of loan, while little money down is needed, it still requires mortgage insurance, which could cost hundreds of dollars per month. So in the long run, people are starting to think in terms of decades and not just years.”
Finance Experts on Credit Restoration Scams
Texas credit restoration is among the top market in the country for amount of people needing repair. This has given rise to many different businesses surrounding the industry. Among them are some potential scam artists who prey on the elderly and misinformed. They will make claims that they can clean up credit, and all they need is a social security number and a credit card number. This information, while needed by legitimate companies as well, is all anyone needs to steal your identity and add negative marks to your credit. How do you know the scammers? Because the only information they want is a SSN and or a credit card number. A legitimate credit repair company, like Lexington Law or New Day Credit, will always ask many more important questions and require some specific documentation and info in order to get your FICO score repaired.
SEO, or search engine optimization has been around for a long time. In fact, many say it is “dead.” We’ll give you a quick check to know whether or not it is dead to be certain. When you Google something, you end up with results in the Ads section at the very top and to the right of the page. Usually there are 3 ads on top, then the rest on the side. These are paid ads. Below them are the organic results that Google believes will provide the best resource for the visitor. Google’s main focus is to give relevant search results, because if they didn’t, then there would be a lot of business lost to other search engines like Bing and Yahoo.
What does White Hat SEO Mean?
White Hat simply means that the efforts of companies to rank in the search results in order to generate traffic to their website, video, or any other digital asset align with Google’s terms and services. Anything that does not, is considered black hat. If a company is serious about doing this themselves, they would be wise to build out all the social media profiles that have a strong domain authority like Twitter, Facebook and many others like that. This is a natural thing that businesses do in order to generate traffic from social. And engaging their audiences in meaningful ways always catches the attention of the search engines. To do this effectively, it’s a good idea to either hire an in-house expert to provide these services, or to hire a consultant who knows how to get this done. Consultants, like the expert SEO services in San Diego offer to do this for usually much less than it would cost to hire an in house person to do.
Another aspect of getting higher in the rankings is solid content on the page. You must not over optimize your keywords that you wish to rank for. Doing so doesn’t help but only hurts rankings. This is considered spam and has been penalized in years past as the internet matures. A good rule to follow is no more than 2% of your text containing your main keywords. Further, your URL structure, meta tags, schema.org markup, images, site speed and a few other factors can really make a difference in your results.
You also want good links coming in from other websites in your industry who are not competitors. This is done so by reaching out to those who blog and asking if you can do a guest post. What a great way to reach a win-win for any business. Always remember to offer to write on some particular subjects and give their audience something engaging. Sending some samples of your work may be helpful. Or you could hire an expert who could handle all of this for you. It is not cheap but it pays for itself over and over as the free leads from search engines come knocking your door down.
For AUN-Search.com, under new management, we’re here to help you do exactly that. Please email if you’d like to do a guest post right here on our website!
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